Advice

     If I was hired by Baruch to incorporate new media, I would suggest creating a platform where its up to date with trends and actually asks for the students' interests. Baruch has many surveys trying to improve the school and not many people may engage with it. Depending on the sort of feedback they want, people might bypass completing it unless necessary. Creating content that students actually are interested in will generate more interaction within the college community. Another suggestion is reinventing a new look for Baruch as a whole through their website, social media accounts and more. Baruch could be a school viewed as very serious in which it is but revamping how it looks could bring more attention to it. Allowing students the freedom to add new visual identity to the Baruch name can provide a new outlook on who and what fuels the school to be its best. Also, allowing students to take over the media accounts time to time because its familiarity as well as relatability on the day to day of being a college student or faculty member.